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Marketing Campaigns
الحملات التسويقية
A big idea and multi-channel execution with measurable goals
Contact usOverview
We design integrated campaigns that start from a strong creative idea and run across multiple channels, tying every element to a clear business goal. We combine creativity and data to reach the right person with the right message at the right time.
What we offer
- Market research, audience analysis and identifying insights
- Crafting the Big Idea and the core messages
- Channel planning: digital, outdoor, events and partner collaborations
- Designing creative materials in all formats and sizes
- Media planning and buying, and budget management
- Running the campaign, monitoring it in real time and optimising while live
- Post-campaign analysis with recommendations for the next phase
How we work
- Step 01
Brief
Understanding goals, budget, competitors and constraints.
- Step 02
Idea
Developing the creative concept and testing it with the audience or within the team.
- Step 03
Planning
The channel plan, timeline and budget allocation.
- Step 04
Production and launch
Producing the materials and launching in stages (teaser, launch, sustain).
- Step 05
Optimise and evaluate
Monitoring performance and adjusting messages and targeting, then an impact report.
Deliverables
- A campaign strategy document
- The complete creative materials
- A media and budget plan
- A results and recommendations report
How we measure success
- Reach and frequency
- Customer acquisition cost (CAC)
- Return on ad spend (ROAS)
- Conversion rate
- Ad recall and awareness measurement
Who this service is for
Organisations with a specific goal such as a product launch, a sales season or a change in brand image.
Let's start with an introductory session
Write to us today and we'll start with an introductory session to understand your brand's goals.